Google apps let users create and share content online with the minimum amount of fuss. With advanced collaboration, users can view/edit the same documents and everything is saved in the cloud. While the apps themselves are basic, their beauty lies in their versatility.


Google's email has come of age, allowing users to match almost every feature of other email services. Along with gmail, calendaring and contacts are tightly integrated and provide businesses with a clear benefit of using the google ecosystem.


Whether it is hangouts, google+, youtube or picasa there are a whole range of social features that can be exploited for business benefit. The power of authorship and connections with google search, mean that businesses and individuals need to understand how they work.